Displaying PDFs on HubSpot can be a fantastic way to share valuable content with your audience, whether it’s e-books, whitepapers, or other types of documents. Here are five ways to display PDFs on HubSpot, along with some expert tips and best practices to get the most out of your content:
1. Using the HubSpot File Manager
One of the simplest ways to display a PDF on HubSpot is by uploading it to the HubSpot File Manager. This tool allows you to store, manage, and link to your files directly from within HubSpot. To use the File Manager for displaying PDFs:
- Navigate to the Files & Templates section in your HubSpot account.
- Click on Upload a file and select your PDF from your computer.
- Once the PDF is uploaded, you can link to it from any page, email, or blog post on your HubSpot site.
Tip: Ensure your PDFs are optimized for search engines by including relevant keywords in the file name and within the document itself.
2. Embedding PDFs Directly onto a Page
For a more integrated look, you can embed your PDF directly onto a webpage. HubSpot allows you to add a PDF as a module on a page, making it easy for visitors to access without having to download it.
- When editing a page, click on Add module and search for File.
- Select your PDF from the file manager or upload a new one.
- Configure the module settings as desired (e.g., display settings, caption).
Best Practice: Consider the user experience when embedding PDFs directly. Ensure they are not too large, as this can slow down page loading times.
3. Utilizing a Form to Gate Your PDF
If you’re looking to capture lead information in exchange for your PDF, using a form is an excellent strategy. HubSpot makes it easy to gate your content, including PDFs.
- Create a new Landing Page or edit an existing one where you want to gate your PDF.
- Add a Form module to your page.
- Set up your form fields as needed.
- In the form settings, under What happens after submission, select Redirect to a URL and link to your PDF.
Tip: Make sure your form is mobile-friendly and doesn’t ask for too much information. Keep it simple to increase conversions.
4. Linking to a PDF from a Blog Post
Sometimes, you might want to reference a PDF within a blog post without embedding it directly. This approach is useful for supplementary materials or comprehensive guides that readers might find valuable.
- While writing your blog post, highlight the text where you want to link to your PDF.
- Click on the Link tool in the editor and select File.
- Choose your PDF from the file manager, or upload a new one.
- Optionally, you can add a call-to-action (CTA) button instead of a text link for better visibility.
Best Practice: Use compelling anchor text for your links (e.g., “Download our comprehensive guide to SEO”) to encourage clicks.
5. Using a CTA to Download a PDF
Calls-to-action (CTAs) are powerful tools for converting visitors into leads. Using a CTA to offer a PDF download can be an effective way to capture lead information.
- Go to Marketing > Lead Generation > CTAs.
- Create a new CTA or edit an existing one.
- In the CTA settings, you can link directly to your PDF or set up a form to gate the content as described above.
Tip: Experiment with different CTA button colors, text, and placement on your pages to optimize conversion rates.
By implementing these strategies, you can effectively display and distribute your PDF content through HubSpot, enhancing your lead generation and customer engagement efforts. Remember, the key to success lies in understanding your audience’s needs and preferences, and tailoring your content strategy accordingly.
