The HTML code for a do-follow link is straightforward and consists of the <a> tag with the href attribute specifying the URL of the page you want to link to. Unlike no-follow links, do-follow links do not include the rel="nofollow" attribute, which is used to instruct search engines not to follow the link. Here is a basic example of a do-follow link:
<a href="https://www.example.com">Example Website</a>
In this example, https://www.example.com is the URL of the page you’re linking to, and Example Website is the anchor text that users will see. This link tells search engines like Google to follow the link and consider it as part of their algorithm for ranking pages.
If you’re looking to optimize your links for better search engine ranking, it’s also a good idea to use descriptive and keyword-rich anchor text where appropriate, without over-optimizing. Here’s an example:
<a href="https://www.example.com/seo-services/">Learn more about SEO services and how they can boost your online visibility</a>
This example includes a more descriptive anchor text that can help search engines understand the content of the linked page better.
Open in New Tab
If you want the linked page to open in a new tab, you can add the target attribute to the <a> tag:
<a href="https://www.example.com" target="_blank">Example Website</a>
Note that using target="_blank" can have implications for accessibility and user experience, so it should be used thoughtfully.
Title Attribute
You can also add a title attribute to provide additional information about the link:
<a href="https://www.example.com" title="Visit example.com for more information">Example Website</a>
This title attribute provides a tooltip when the user hovers over the link, which can be helpful for accessibility and providing more context.
Using rel Attribute
While we’re focusing on do-follow links, it’s worth mentioning the rel attribute. For do-follow links, you typically won’t use the rel attribute for specifying no-follow, but you might use it for other relationships, such as indicating an external link or specifying relationships like author, license, etc. For example:
<a href="https://www.example.com" rel="external">External Website</a>
However, for pure do-follow links without any specific relationship designation, the simple <a href> structure is sufficient.
