5 Google Ad Specs

The world of Google Ads is a vast and complex one, full of nuances and specifications that can make or break a campaign. To help navigate this landscape, let’s take a closer look at five key Google Ad specs that every marketer should know.

1. Image Ad Specs

When it comes to image ads, the specs are all about making a visual impact. Google recommends the following: - File format: JPEG, PNG, GIF, or SWF - Maximum file size: 150KB - Recommended dimensions: - For desktop: 336x280, 300x250, 250x250, 200x200, 180x150 - For mobile: 320x100, 300x50, 250x250 - Aspect ratio: Varies by ad unit, but standard ratios include 1:1, 4:3, 16:9 - Resolution: 72 dpi

2. Responsive Ad Specs

Responsive ads are designed to adapt to different screen sizes and devices, making them a versatile choice for campaigns. Key specs include: - Headline: Up to 30 characters - Description: Up to 90 characters - Display URL: Up to 15 characters - Destination URL: No specific limit, but shorter URLs tend to perform better - Image size: Varies, but typically 1:1 or 1.91:1 aspect ratio, with a minimum of 600x600 pixels for square ads and 1,200x628 pixels for landscape ads

3. Native Ad Specs

Native ads blend in with the content of a webpage, making them less intrusive and more engaging for users. Specs can vary depending on the platform, but common guidelines include: - Headline: 25-30 characters - Description: 70-90 characters - Image size: Typically 1,200x628 pixels for landscape and 600x600 pixels for square, with an aspect ratio of 1.91:1 or 1:1 - Video length: Up to 30 seconds for native video ads - File format: JPEG, PNG, or GIF for images; MP4 or WebM for videos

4. Video Ad Specs

Video ads bring a dynamic element to your marketing strategy, capturing attention and conveying complex messages more effectively than static images. Key specs include: - File format: MP4, AVI, MOV, or WebM - Maximum file size: 100MB - Length: Up to 30 seconds for skippable ads, up to 15 seconds for non-skippable ads - Resolution: 1080p or higher recommended - Bitrate: 8,000 to 12,000 kbps recommended - Frame rate: 23.976, 24, 25, 29.97, or 30 frames per second

5. Carousel Ad Specs

Carousel ads allow you to showcase multiple images or cards in a single ad unit, giving users a range of products or services to consider. Specs to keep in mind: - Number of cards: Up to 10 cards per ad - Card size: 1,080x1,080 pixels for square cards, 1,080x607 pixels for landscape cards - Card description: Up to 105 characters - Headline: Up to 40 characters - Call-to-action (CTA): Choose from a list of approved CTAs, such as “Learn More” or “Sign Up”

Each of these ad specs is designed to help marketers create compelling, effective ads that resonate with their target audience. By understanding and adhering to these guidelines, you can ensure your Google Ads campaigns are optimized for success.