5 Hubspot Coding Tips

When it comes to getting the most out of Hubspot, understanding how to effectively use its coding capabilities can significantly enhance your marketing, sales, and customer service efforts. Here are five advanced Hubspot coding tips designed to help you customize, automate, and optimize your operations within the platform.

1. Leveraging Hubspot’s Custom Module Fields for Dynamic Content

One of the powerful features of Hubspot is its ability to create custom modules within its drag-and-drop website builder. By leveraging custom module fields, you can create dynamic content that adjusts based on user interactions or other criteria. For instance, if you’re a real estate agent, you could create a custom module that displays properties based on a user’s previous searches or interests.

<!-- Example of using a custom module field in a Hubspot template -->
<div class="property-list">
  {# If the user has searched for properties in a specific city #}
  {% if module.city == "New York" %}
    <h2>Properties in New York</h2>
    {# Loop through and display properties #}
    {% for property in properties %}
      <div class="property">
        <h3>{{ property.name }}</h3>
        <p>{{ property.description }}</p>
      </div>
    {% endfor %}
  {% endif %}
</div>

This approach not only personalizes the user experience but also enhances engagement and conversion rates by ensuring that visitors see content most relevant to their interests.

2. Using Hubspot’s JSON Formatter for APIS

Hubspot’s API allows for extensive customization and integration with external services. When working with APIs, formatting responses in JSON (JavaScript Object Notation) is common. Hubspot’s JSON formatter can help you organize and visualize complex data structures more effectively.

For example, when fetching data from an external API to populate a custom module, you might use the JSON formatter to ensure the data is correctly parsed and presented on your website.

// Example JSON response from an API
{
  "properties": [
    {
      "name": "Dream Home",
      "description": "Beautiful home with 4 bedrooms",
      "price": "500,000"
    },
    {
      "name": "Cozy Cottage",
      "description": "Quaint cottage with 2 bedrooms",
      "price": "200,000"
    }
  ]
}

Utilizing the JSON formatter in Hubspot can make it easier to manage and integrate API responses into your web pages, improving both the development process and the user experience.

3. Creating Custom Workflow Actions

Workflows in Hubspot are incredibly powerful for automating routine tasks and personalized interactions. By creating custom workflow actions, you can further extend the functionality of Hubspot’s automation tools to fit your specific business needs.

For instance, you might create a custom action to trigger a notification when a contact fills out a specific form, indicating they’re ready for a follow-up.

# Pseudocode example for creating a custom workflow action in Hubspot
function on_form_submission(form_id):
  if form_id == "specific_form_id":
    # Trigger a follow-up email or notification
    send_follow_up()

This kind of automation can help streamline your sales process, ensure timely follow-ups, and enhance customer engagement.

4. Implementing A/B Testing with Custom Code

A/B testing, or split testing, is crucial for optimizing the performance of websites, emails, and other marketing materials. While Hubspot provides built-in tools for A/B testing, you can also use custom code to implement more complex testing scenarios.

For example, you could use JavaScript and CSS to dynamically alter elements of a webpage based on which variant a user is being shown, allowing for more nuanced tests than what’s possible with out-of-the-box tools.

// JavaScript example for dynamically changing a webpage element based on A/B test variant
function changeElementVariant() {
  var variant = getVariant(); // Assume this function determines the current variant
  if (variant === "A") {
    document.getElementById("hero-image").src = "image-a.jpg";
  } else if (variant === "B") {
    document.getElementById("hero-image").src = "image-b.jpg";
  }
}

By leveraging custom code for A/B testing, you can gain deeper insights into what works best for your audience and make data-driven decisions to improve your marketing strategies.

5. Utilizing Hubspot’s Serverless Functions

Hubspot’s serverless functions allow developers to write custom backend code that can interact with Hubspot’s APIs, enhance workflows, and even handle complex logic on the server side without needing to manage servers.

A practical use case could be creating a serverless function to fetch and process data from an external source, which is then used to populate a custom property in Hubspot.

// Example of a serverless function in Hubspot to fetch external data
exports.main = async (context, callback) => {
  const fetchData = await fetch('https://external-data-source.com/api/data');
  const jsonData = await fetchData.json();
  
  // Process the data
  const processedData = jsonData.map(item => item.name);
  
  // Save the processed data to a custom property in Hubspot
  const hubspot = context.hubapi;
  const objectId = '1234567890'; // Example object ID
  await hubspot.crm.objects.basicApi.update(objectId, {
    properties: {
      customproperty: processedData.join(', ')
    }
  });
  
  callback();
};

This capability opens up a wide range of possibilities for customization and integration, enabling more sophisticated automation and data synchronization within Hubspot.

In conclusion, mastering these advanced coding techniques can help you unlock the full potential of Hubspot, enabling you to provide more personalized experiences, streamline operations, and drive business growth through informed decision-making and nuanced marketing strategies. Whether you’re looking to leverage custom module fields, optimize workflows with JSON-formatted API responses, or enhance your A/B testing and automation capabilities, Hubspot’s coding features offer a robust toolbox for achieving your goals.