Embedding HubSpot forms onto a website is a straightforward process that allows marketers to capture leads directly from their site. HubSpot, a leading marketing, sales, and customer service platform, provides a simple way to create and embed forms. These forms can be customized to fit various needs and styles, from simple contact forms to more complex lead capture forms. Here are five ways to embed a HubSpot form:
1. Direct Embed Code
One of the most common methods of embedding a HubSpot form is by using the direct embed code provided by HubSpot. This method involves generating an HTML code snippet from your HubSpot portal, which you can then paste into your website’s HTML where you want the form to appear.
- Step 1: Log in to your HubSpot account and navigate to the form you wish to embed.
- Step 2: Click on the “Actions” dropdown menu and select “Get embed code.”
- Step 3: Choose the form style and settings as desired (e.g., inline, popup, etc.).
- Step 4: Copy the provided HTML code.
- Step 5: Paste this code into your website’s HTML.
2. HubSpot Form Embed Through CMS
If your website is built on a content management system (CMS) like WordPress, Joomla, or Drupal, you might have a plugin or module available that simplifies the process of embedding HubSpot forms. These plugins often allow you to embed forms using a shortcode or widget, making it easier to manage and update your forms.
- Step 1: Install the relevant HubSpot plugin for your CMS.
- Step 2: Configure the plugin by connecting it to your HubSpot account.
- Step 3: Use the plugin’s interface to select and embed the desired form onto your webpage.
3. JavaScript Embed
For more dynamic implementations, especially when you want to control the form’s behavior with JavaScript, HubSpot provides a JavaScript embed option. This method allows for more flexibility, such as conditionally loading forms or embedding them into dynamically generated content.
- Step 1: Ensure you have the HubSpot tracking code installed on your website.
- Step 2: Generate the JavaScript embed code for your form in HubSpot.
- Step 3: Paste this JavaScript code into your webpage where you want the form to load.
4. iFrame Embed
Although less common due to potential styling limitations, embedding a HubSpot form using an iFrame can be useful in certain scenarios, such as when you need to embed a form into a webpage where you don’t have direct access to the HTML or when dealing with legacy systems.
- Step 1: Obtain the iFrame embed code for your HubSpot form.
- Step 2: Paste the iFrame code into your webpage.
5. Third-Party Form Builders and Zapier
For users who prefer not to use the native HubSpot form embed codes or need more customization, third-party form builders (like Gravity Forms, Formidable Forms, etc.) in combination with Zapier can offer a solution. Zapier allows you to connect these forms to HubSpot, essentially embedding the functionality without directly using HubSpot’s embed codes.
- Step 1: Create your form using a third-party form builder.
- Step 2: Set up a Zap in Zapier to connect your form submissions to HubSpot.
Each of these methods has its use cases, depending on your specific needs, such as the level of customization required, the technology stack of your website, and your comfort with coding. Regardless of the method chosen, embedding HubSpot forms effectively can significantly enhance your lead capture and conversion rates.
